Gap identification
Researching the friction your users experience and translating it into clear strategic opportunity. Before it becomes obvious to your competitors.
Ta Vie Consulting
Product strategy, built around how humans actually behave.
A product strategy practice working where the business case and human behavior meet. It helps teams hold both in the same decision, so the products they ship land, not just launch.
Let's talkApproach
The lens.
Most products fail in the same quiet way. They launch, the numbers look fine for a quarter, and then usage drifts. The cause is rarely the feature. It is the distance between how a business assumes people behave and how they actually do.
Ta Vie Consulting works in that gap. It reads the business case and the human on the receiving end at the same time, and turns that reading into the decisions that move adoption, retention, and revenue: what to build next, what to charge, what to cut, and whether an AI feature is doing real work or just signaling.
How it works
Product & experience strategy
Helping teams decide what to build, what to cut, and how to position it. Grounded in user research, not assumptions.
Proof-of-concept builds
When a problem needs a working solution to get internal buy-in, building it lightweight, real, and fast enough to test with actual users.
Advisory & consulting
For teams that need ongoing strategic thinking, not just a one-time deliverable.
A note on AI
Most AI tools don't get used.
Here's why.
Companies are building AI features their users ignore. Not because the technology is wrong, but because the human part gets skipped.
Ta Vie Consulting advises teams on AI adoption strategy grounded in behavioral science and cognitive psychology. The work focuses on three questions: Should you build this feature? How should it be introduced to users? And how do you design the experience so it fits into existing user behavior instead of demanding new behavior?
Most failed AI adoption comes down to one mistake: optimizing for capability instead of habit formation. Users don't adopt tools because they're powerful. They adopt tools that reduce cognitive load at the exact moment they need help.
Work
What this looks like in practice
Consumer fintech · UX research · Zero to one
Building the budgeting app for people who hate budgeting apps
Most personal finance tools were designed for users who enjoy tracking data. Through user research, a different user emerged: adults with ADHD and cognitive overload who weren't failing at budgeting due to lack of discipline. The tools simply weren't built for how their brains work.
Ta Vie Finance was designed around a single behavioral insight: users don't need more financial data. They need one number, what they can spend right now, without doing any math.
The result is a live iOS and web app built from the ground up for the user every other finance app had given up on.
Live on iOS & web. Real users. Continuously iterated.
Enterprise creative · AI workflow · Internal tool design
Closing the gap between licensed images and AI-generated creative
Large creative teams spend heavily on licensed image libraries (Getty, Shutterstock, agency photography), yet most AI image tools ignore those assets entirely. The risk is real: AI-generated images can produce content that mimics or fabricates copyrighted material, exposing companies to significant legal and financial liability.
That gap was identified and a tool was built that allows creative teams to use their existing licensed assets as direct inputs for AI-generated, on-brand graphics, eliminating the fake image risk entirely.
For one enterprise creative team, the tool also replaced the need for a third-party platform, reducing external software spend and keeping the entire workflow in-house.
In active production use. Reduced external tool spend for the team.
Who it's for
You might be a fit if...
You've made a serious investment, whether a product, a service, an AI feature, or a launch, and the people on the receiving end aren't responding the way the business case predicted. The build is sound. The data is in. What's missing is whoever was supposed to keep the humans in the room while the strategy was being written.
That's the work Ta Vie Consulting does. It finds the gap between how people actually behave and how the business has built for them, names it precisely, and ties it to the metrics that matter: adoption, retention, trust, revenue.
If that sounds like a problem you're sitting with, let's talk.
Let's talk
Working on a problem that doesn't have a solution yet?
If you're sitting with a problem that sounds like one of these, Ta Vie Consulting would like to hear about it. The fastest way to start is a 30-minute call.
Ta Vie Consulting responds to all inquiries within two business days.
Thank you. We'll be in touch soon.